Results-driven Senior Marketing Manager leading brand strategy, digital campaigns and cross-functional teams for national consumer brands. Grew organic traffic by 220%, manages a $4M+ annual budget and cut customer acquisition cost by 34% through data-driven experimentation, marketing automation and clear performance reporting.
Senior Marketing Manager
Horizon DigitalSan Francisco, CA
01/2021 – Present
Led a 12-person cross-functional team delivering integrated campaigns across 8 paid, owned and earned channelsGrew organic search traffic by 220% in 18 months through a technical SEO overhaul and a 90-page content hubManaged a $4.2M annual budget and reduced customer acquisition cost by 34% by shifting spend to proven channelsLaunched a global rebrand campaign reaching 2.4M impressions in week 1 across 6 markets and 3 languagesBuilt a GA4 and Looker reporting suite used weekly by 30+ stakeholders to track pipeline and campaign ROI
Marketing Manager
Prism Media GroupLos Angeles, CA
03/2018 – 12/2020
Directed social media strategy across 4 platforms, growing followers from 40K to 210K in 2 yearsProduced 60+ video campaigns averaging 500K+ views on LinkedIn, the company's top source of inbound leadsIncreased lead generation by 78% through email automation, lead scoring and segmented nurture journeys
Digital Marketing Specialist
Nova BrandsNew York, NY
06/2015 – 02/2018
Managed PPC campaigns with $800K annual spend across Google and Meta, holding cost per lead below targetImproved landing-page conversion rate from 1.8% to 4.3% through a structured A/B testing programme
MBA - Marketing and Strategy
UC Berkeley, Haas School of Business
09/2013 – 05/2015
