Sarah Mitchell

Senior Marketing Manager

Professional Summary

Results-driven Marketing Manager with 9+ years of experience leading brand strategy, digital campaigns, and cross-functional teams at Fortune 500 companies. Increased organic traffic by 220% and managed $4M+ annual marketing budget.

Experience

Senior Marketing Manager

Horizon Digital·San Francisco, CA

01/2021 – Present

Led a 12-person cross-functional team delivering campaigns across 8 channelsGrew organic search traffic by 220% in 18 monthsManaged $4.2M annual budget; reduced customer acquisition cost by 34%Launched global rebrand campaign reaching 2.4M impressions in week 1

Marketing Manager

Prism Media Group·Los Angeles, CA

03/2018 – 12/2020

Directed social media strategy; grew followers from 40K to 210K in 2 yearsProduced 60+ video campaigns averaging 500K+ views on LinkedInIncreased lead generation by 78% through email automation

Digital Marketing Specialist

Nova Brands·New York, NY

06/2015 – 02/2018

Managed PPC campaigns with $800K annual spend across Google and MetaImproved conversion rate from 1.8% to 4.3% through A/B testingProduced weekly performance reports for C-suite stakeholders

Education

MBA - Marketing and Strategy

UC Berkeley, Haas School of Business

Berkeley, CA

09/2013 – 05/2015

B.Sc. Communications

University of Southern California

Los Angeles, CA

09/2009 – 05/2013

Associate of Arts, Business Administration

Santa Monica College

Santa Monica, CA

09/2007 – 05/2009

Projects

Think Bold Brand Campaign

Concept-to-launch brand refresh for 3 product lines; 2.4M impressions week 1Won Clio Award for Digital Campaign Excellence 2023

Growth Playbook

Built company-wide content and SEO playbook adopted across 4 business unitsDelivered 220% organic traffic lift in 18 months

Awards & Honors

Clio Award — Digital Campaign Excellence

Clio Awards

2023

Women in Marketing Leadership Award

AdWeek

2022

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Sarah Mitchell

Senior Marketing Manager

+1 (415) 823-9071sarah.mitchell@email.comlinkedin.com/in/sarahmitchellSan Francisco, CA 94102

Professional Summary

Results-driven Marketing Manager with 9+ years of experience leading brand strategy, digital campaigns, and cross-functional teams at Fortune 500 companies. Increased organic traffic by 220% and managed $4M+ annual marketing budget.

Work Experience

Senior Marketing Manager

Horizon Digital·San Francisco, CA

01/2021 – Present

Led a 12-person cross-functional team delivering campaigns across 8 channelsGrew organic search traffic by 220% in 18 monthsManaged $4.2M annual budget; reduced customer acquisition cost by 34%Launched global rebrand campaign reaching 2.4M impressions in week 1

Marketing Manager

Prism Media Group·Los Angeles, CA

03/2018 – 12/2020

Directed social media strategy; grew followers from 40K to 210K in 2 yearsProduced 60+ video campaigns averaging 500K+ views on LinkedInIncreased lead generation by 78% through email automation

Digital Marketing Specialist

Nova Brands·New York, NY

06/2015 – 02/2018

Managed PPC campaigns with $800K annual spend across Google and MetaImproved conversion rate from 1.8% to 4.3% through A/B testingProduced weekly performance reports for C-suite stakeholders

Education

MBA - Marketing and Strategy

UC Berkeley, Haas School of Business

09/2013 – 05/2015

B.Sc. Communications

University of Southern California

09/2009 – 05/2013

Associate of Arts, Business Administration

Santa Monica College

09/2007 – 05/2009

Projects

Think Bold Brand Campaign

Concept-to-launch brand refresh for 3 product lines; 2.4M impressions week 1Won Clio Award for Digital Campaign Excellence 2023

Growth Playbook

Built company-wide content and SEO playbook adopted across 4 business unitsDelivered 220% organic traffic lift in 18 months

Languages

Certifications

Google Ads Certified

HubSpot Content Marketing

Meta Blueprint Advanced Buying

Awards & Honors

Clio Award — Digital Campaign Excellence

Women in Marketing Leadership Award

Executive

Sarah Mitchell

Senior Marketing Manager

Sarah Mitchell

Senior Marketing Manager

+1 (415) 823-9071sarah.mitchell@email.comlinkedin.com/in/sarahmitchellSan Francisco, CA 94102

Professional Summary

Results-driven Marketing Manager with 9+ years of experience leading brand strategy, digital campaigns, and cross-functional teams at Fortune 500 companies. Increased organic traffic by 220% and managed $4M+ annual marketing budget.

KEY ACHIEVEMENTS

Think Bold Brand Campaign

Concept-to-launch brand refresh for 3 product lines; 2.4M impressions week 1Won Clio Award for Digital Campaign Excellence 2023

Growth Playbook

Built company-wide content and SEO playbook adopted across 4 business unitsDelivered 220% organic traffic lift in 18 months

EXPERIENCE

Senior Marketing Manager

Horizon Digital

01/2021 – Present

San Francisco, CA

Led a 12-person cross-functional team delivering campaigns across 8 channelsGrew organic search traffic by 220% in 18 monthsManaged $4.2M annual budget; reduced customer acquisition cost by 34%Launched global rebrand campaign reaching 2.4M impressions in week 1

Marketing Manager

Prism Media Group

03/2018 – 12/2020

Los Angeles, CA

Directed social media strategy; grew followers from 40K to 210K in 2 yearsProduced 60+ video campaigns averaging 500K+ views on LinkedInIncreased lead generation by 78% through email automation

Digital Marketing Specialist

06/2015 – 02/2018

Managed PPC campaigns with $800K annual spend across Google and MetaImproved conversion rate from 1.8% to 4.3% through A/B testingProduced weekly performance reports for C-suite stakeholders

Awards & Honors

Clio Award — Digital Campaign Excellence

Women in Marketing Leadership Award

Corporate Dark

Daniel Gallego

Senior UX Designer

+1 (512) 555-0176daniel.gallego@email.comlinkedin.com/in/danielgallegoAustin, TX 78701

Professional Summary

Senior UX Designer with 7+ years crafting user-centered digital products for SaaS and consumer apps. Led design systems and research initiatives that improved task completion rates by 38% and cut onboarding drop-off in half.

Skills

Figma / Sketch ·User Research ·Wireframing & Prototyping ·Design Systems ·Usability Testing ·Interaction Design ·HTML / CSS ·Accessibility (WCAG)

Work Experience

Senior UX DesignerNorthbeam StudioAustin, TX

• Led end-to-end UX for a B2B SaaS platform used by 80K+ monthly active users
• Built and maintained a design system adopted across 6 product teams, cutting design handoff time by 50%
• Ran 40+ usability tests over 2 years, improving task completion rate by 38%
• Redesigned onboarding flow, cutting new-user drop-off from 44% to 21%

UX DesignerFernhollow DigitalAustin, TX

• Designed responsive web and mobile interfaces for 10+ client products across fintech and healthtech
• Conducted user research and usability testing sessions with 200+ participants total
• Partnered with engineering to ship 15+ features from concept to production

UI/UX DesignerCobalt InteractiveSan Antonio, TX

• Created wireframes and high-fidelity prototypes for 12 client web applications
• Built and documented a component library reused across 5 concurrent projects
• Collaborated with product managers to translate requirements into user flows

Education

B.F.A. Interaction Design

University of Texas at AustinAustin, TX

UX Design Certificate

General AssemblyAustin, TX

A.A. Graphic Design

Austin Community CollegeAustin, TX

Projects

Design System Rollout

Built a component-based design system adopted by 6 product teamsCut average design-to-dev handoff time from 4 days to 2 days

Onboarding Flow Redesign

Redesigned first-run onboarding for a B2B SaaS productReduced new-user drop-off from 44% to 21% within one quarter

Certifications

Certified Usability Analyst (CUA)

Human Factors International

Google UX Design Certificate

Accessibility Fundamentals

Deque University

Languages

Awards & Honors

Design Team of the Year

Northbeam Studio

Best in Show, Client Product Redesign

Fernhollow Digital

Placard

Sarah Mitchell

Senior Marketing Manager

+1 (415) 823-9071📞

sarah.mitchell@email.com✉

linkedin.com/in/sarahmitchell🔗

San Francisco, CA 94102📍

Professional Summary

Results-driven Marketing Manager with 9+ years of experience leading brand strategy, digital campaigns, and cross-functional teams at Fortune 500 companies. Increased organic traffic by 220% and managed $4M+ annual marketing budget.

Experience

Senior Marketing Manager

Horizon Digital·San Francisco, CA

01/2021 – Present

Led a 12-person cross-functional team delivering campaigns across 8 channelsGrew organic search traffic by 220% in 18 monthsManaged $4.2M annual budget; reduced customer acquisition cost by 34%Launched global rebrand campaign reaching 2.4M impressions in week 1

Marketing Manager

Prism Media Group·Los Angeles, CA

03/2018 – 12/2020

Directed social media strategy; grew followers from 40K to 210K in 2 yearsProduced 60+ video campaigns averaging 500K+ views on LinkedInIncreased lead generation by 78% through email automation

Digital Marketing Specialist

Nova Brands·New York, NY

06/2015 – 02/2018

Managed PPC campaigns with $800K annual spend across Google and MetaImproved conversion rate from 1.8% to 4.3% through A/B testingProduced weekly performance reports for C-suite stakeholders

Education

MBA - Marketing and Strategy

UC Berkeley, Haas School of Business

09/2013 – 05/2015

B.Sc. Communications

University of Southern California

09/2009 – 05/2013

Associate of Arts, Business Administration

Santa Monica College

09/2007 – 05/2009

Awards & Honors

Clio Award — Digital Campaign Excellence

Women in Marketing Leadership Award

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