Sarah Mitchell

Senior Marketing Manager

+1 (415) 823-9071sarah.mitchell@email.comlinkedin.com/in/sarahmitchellSan Francisco, CA 94102

Education

UC Berkeley, Haas School of Business
MBA - Marketing and Strategy
09/201305/2015
University of Southern California
B.Sc. Communications
09/200905/2013
Santa Monica College
Associate of Arts, Business Administration
09/200705/2009

Skills

Brand Strategy ·Digital Marketing ·Content Marketing ·SEO / SEM ·HubSpot / Salesforce ·Google Analytics 4 ·Paid Social (Meta, TikTok) ·Team Leadership

Languages

English
French
Spanish

Professional Summary

Results-driven Marketing Manager with 9+ years of experience leading brand strategy, digital campaigns, and cross-functional teams at Fortune 500 companies. Increased organic traffic by 220% and managed $4M+ annual marketing budget.

Experience

Senior Marketing Manager
Horizon Digital
01/2021Present
Led a 12-person cross-functional team delivering campaigns across 8 channelsGrew organic search traffic by 220% in 18 monthsManaged $4.2M annual budget; reduced customer acquisition cost by 34%Launched global rebrand campaign reaching 2.4M impressions in week 1
Marketing Manager
Prism Media Group
03/201812/2020
Directed social media strategy; grew followers from 40K to 210K in 2 yearsProduced 60+ video campaigns averaging 500K+ views on LinkedInIncreased lead generation by 78% through email automation
Digital Marketing Specialist
Nova Brands
06/201502/2018
Managed PPC campaigns with $800K annual spend across Google and MetaImproved conversion rate from 1.8% to 4.3% through A/B testingProduced weekly performance reports for C-suite stakeholders

Projects

Think Bold Brand Campaign
Concept-to-launch brand refresh for 3 product lines; 2.4M impressions week 1Won Clio Award for Digital Campaign Excellence 2023
Growth Playbook
Built company-wide content and SEO playbook adopted across 4 business unitsDelivered 220% organic traffic lift in 18 months

Certifications

Google Ads Certified
2024
HubSpot Content Marketing
2023
Meta Blueprint Advanced Buying
2023

Awards & Honors

Clio Award — Digital Campaign Excellence
Clio Awards
2023
Women in Marketing Leadership Award
AdWeek
2022
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