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Sarah Mitchell

Senior Marketing Manager

+1 (415) 555-0101sarah.mitchell@example.comexample.com/in/sarahmitchellSan Francisco, CA 94102

Professional Summary

Results-driven Senior Marketing Manager with 9+ years leading brand strategy, integrated digital campaigns and cross-functional teams for national consumer brands. Grew organic traffic by 220%, managed a $4.2M annual budget and reduced acquisition cost by 34% through disciplined testing, automation and executive-ready reporting.

Skills

Brand Strategy·Digital Marketing·Content Marketing·SEO / SEM·HubSpot / Salesforce·Google Analytics 4

Work Experience

Senior Marketing Manager

Horizon DigitalSan Francisco, CA

01/2021 – Present

Led a 12-person cross-functional team delivering integrated product launches across eight channels and three regional markets, aligning creative, media, analytics and sales teams against quarterly revenue targetsGrew organic search traffic by 220% in 18 months by rebuilding the content, technical SEO and measurement programme and linking channel performance directly to pipeline growthManaged a $4.2M annual budget and reduced customer acquisition cost by 34% while maintaining quarterly revenue targetsLaunched a global rebrand campaign that generated 2.4M impressions and exceeded first-week engagement goals by 28%Built a GA4 and Looker reporting suite used weekly by more than 30 commercial and executive stakeholdersMentored five marketing specialists and created development plans that supported three promotions within 18 months

Marketing Manager

Prism Media GroupLos Angeles, CA

03/2018 – 12/2020

Directed the social media strategy across paid and organic channels, growing the audience from 40K to 210K in two yearsProduced more than 60 video campaigns averaging 500K views on LinkedIn and improving qualified website trafficIncreased lead generation by 78% through segmented email automation, landing-page testing and lifecycle reportingLaunched a B2B podcast that generated 1,200 qualified leads and established a repeatable executive-content programmeRenegotiated agency contracts, saving $260K annually without reducing campaign volume, quality or delivery speed

Digital Marketing Specialist

Nova BrandsNew York, NY

06/2015 – 02/2018

Managed PPC campaigns with an $800K annual spend across Google and Meta, improving allocation through weekly analysisImproved conversion rate from 1.8% to 4.3% through structured A/B testing of offers, landing pages and audience segmentsProduced weekly performance reports translating channel results into clear recommendations for C-suite stakeholdersBuilt more than 40 landing pages that raised paid-search quality scores from five to eight and lowered cost per lead