Sarah Mitchell

Senior Marketing Manager

Professional Summary

Results-driven Marketing Manager with 9+ years of experience leading brand strategy, digital campaigns, and cross-functional teams at Fortune 500 companies. Increased organic traffic by 220% and managed $4M+ annual marketing budget.

Professional Experience

01/2021Present
Senior Marketing Manager
Horizon Digital · San Francisco, CA
Led a 12-person cross-functional team delivering campaigns across 8 channelsGrew organic search traffic by 220% in 18 monthsManaged $4.2M annual budget; reduced customer acquisition cost by 34%Launched global rebrand campaign reaching 2.4M impressions in week 1
03/201812/2020
Marketing Manager
Prism Media Group · Los Angeles, CA
Directed social media strategy; grew followers from 40K to 210K in 2 yearsProduced 60+ video campaigns averaging 500K+ views on LinkedInIncreased lead generation by 78% through email automation
06/201502/2018
Digital Marketing Specialist
Nova Brands · New York, NY
Managed PPC campaigns with $800K annual spend across Google and MetaImproved conversion rate from 1.8% to 4.3% through A/B testingProduced weekly performance reports for C-suite stakeholders

Education

09/201305/2015
MBA - Marketing and Strategy
UC Berkeley, Haas School of Business · Berkeley, CA
09/200905/2013
B.Sc. Communications
University of Southern California · Los Angeles, CA
09/200705/2009
Associate of Arts, Business Administration
Santa Monica College · Santa Monica, CA

Projects

Think Bold Brand Campaign
Concept-to-launch brand refresh for 3 product lines; 2.4M impressions week 1Won Clio Award for Digital Campaign Excellence 2023
Growth Playbook
Built company-wide content and SEO playbook adopted across 4 business unitsDelivered 220% organic traffic lift in 18 months

Awards & Honors

Clio Award — Digital Campaign Excellence
Clio Awards
2023
Women in Marketing Leadership Award
AdWeek
2022
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