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Mariana Anderson

Marketing Manager

Professional Summary

Marketing Manager building brand awareness and revenue-driving campaigns for consumer and hospitality brands. Grew regional market share by 18%, manages a $2.6M annual budget across 4 product lines and leads teams that combine creative storytelling with disciplined measurement and partnerships.

Work Experience

Marketing Manager

Solara Hospitality GroupMiami, FL

05/2020 – Present

Managed a $2.6M annual marketing budget across 4 hotel brand product lines in 3 regional marketsGrew regional market share by 18% through targeted digital campaigns and travel-partner promotionsLed a 6-person marketing team delivering integrated campaigns across 5 online and offline channelsLaunched a loyalty programme that drove a 27% increase in repeat bookings within its first yearRan a member-only rate campaign that filled 4,000 low-season room nights across all properties

Marketing Manager

Coastline Brands Co.Miami, FL

02/2017 – 04/2020

Directed brand strategy for a 3-product consumer portfolio generating $12M in annual revenueIncreased the email subscriber base from 25K to 110K through lifecycle marketing programmesManaged agency relationships and a $900K annual paid media budget across search and social

Marketing Coordinator

Palmview Retail GroupOrlando, FL

08/2014 – 01/2017

Coordinated regional promotional campaigns across 22 retail locations with store managersSupported a social media strategy that grew the follower base from 8K to 45K in 18 months