+1 (415) 555-0101sarah.mitchell@example.comexample.com/in/sarahmitchellSan Francisco, CA 94102
Professional Summary
Results-driven Senior Marketing Manager leading brand strategy, digital campaigns and cross-functional teams for national consumer brands. Grew organic traffic by 220%, manages a $4M+ annual budget and cut customer acquisition cost by 34% through data-driven experimentation, marketing automation and clear performance reporting.
Experience
Senior Marketing Manager
Horizon Digital
01/2021 – Present
San Francisco, CA
•Led a 12-person cross-functional team delivering campaigns across 8 channels•Grew organic search traffic by 220% in 18 months•Managed $4.2M annual budget; reduced customer acquisition cost by 34%•Launched global rebrand campaign reaching 2.4M impressions in week 1•Built a GA4 and Looker reporting suite used weekly by 30+ stakeholders•Mentored 5 marketing specialists; 3 were promoted within 18 months
Marketing Manager
Prism Media Group
03/2018 – 12/2020
Los Angeles, CA
•Directed social media strategy; grew followers from 40K to 210K in 2 years•Produced 60+ video campaigns averaging 500K+ views on LinkedIn•Increased lead generation by 78% through email automation•Launched a B2B podcast that generated 1,200 qualified leads in its first year•Renegotiated agency contracts, saving $260K a year without reducing output
Digital Marketing Specialist
Nova Brands
06/2015 – 02/2018
New York, NY
•Managed PPC campaigns with $800K annual spend across Google and Meta•Improved conversion rate from 1.8% to 4.3% through A/B testing•Produced weekly performance reports for C-suite stakeholders•Built 40+ landing pages that lifted paid-search quality scores from 5 to 8
Education
MBA - Marketing and Strategy
UC Berkeley, Haas School of Business
09/2013 – 05/2015
Berkeley, CA
Skills
Brand Strategy
Digital Marketing
Content Marketing
SEO / SEM
HubSpot / Salesforce
Google Analytics 4
Paid Social (Meta, TikTok)
Team Leadership
Certifications
Google Ads Search Certification (2025)
Google Skillshop
ATS-friendly Open to everyoneprofessional
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