Sarah Mitchell

Senior Marketing Manager

+1 (415) 555-0101sarah.mitchell@example.comexample.com/in/sarahmitchellSan Francisco, CA 94102

Professional Summary

Results-driven Senior Marketing Manager leading brand strategy, digital campaigns and cross-functional teams for national consumer brands. Grew organic traffic by 220%, manages a $4M+ annual budget and cut customer acquisition cost by 34% through data-driven experimentation, marketing automation and clear performance reporting.

Experience

Senior Marketing Manager

Horizon Digital

01/2021 – Present
San Francisco, CA
Led a 12-person cross-functional team delivering campaigns across 8 channelsGrew organic search traffic by 220% in 18 monthsManaged $4.2M annual budget; reduced customer acquisition cost by 34%Launched global rebrand campaign reaching 2.4M impressions in week 1Built a GA4 and Looker reporting suite used weekly by 30+ stakeholdersMentored 5 marketing specialists; 3 were promoted within 18 months

Marketing Manager

Prism Media Group

03/2018 – 12/2020
Los Angeles, CA
Directed social media strategy; grew followers from 40K to 210K in 2 yearsProduced 60+ video campaigns averaging 500K+ views on LinkedInIncreased lead generation by 78% through email automationLaunched a B2B podcast that generated 1,200 qualified leads in its first yearRenegotiated agency contracts, saving $260K a year without reducing output

Digital Marketing Specialist

Nova Brands

06/2015 – 02/2018
New York, NY
Managed PPC campaigns with $800K annual spend across Google and MetaImproved conversion rate from 1.8% to 4.3% through A/B testingProduced weekly performance reports for C-suite stakeholdersBuilt 40+ landing pages that lifted paid-search quality scores from 5 to 8

Education

MBA - Marketing and Strategy

UC Berkeley, Haas School of Business

09/2013 – 05/2015
Berkeley, CA

Skills

  • Brand Strategy
  • Digital Marketing
  • Content Marketing
  • SEO / SEM
  • HubSpot / Salesforce
  • Google Analytics 4
  • Paid Social (Meta, TikTok)
  • Team Leadership

Certifications

Google Ads Search Certification (2025)

Google Skillshop

ATS-friendly Open to everyoneprofessional

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