Mariana Anderson
Marketing Manager
Professional Summary
Marketing Manager with 8+ years building brand awareness and revenue-driving campaigns for consumer and hospitality brands. Grew regional market share by 18% and managed a $2.6M annual marketing budget across 4 product lines.
Work Experience
05/2020 – Present
Marketing Manager
Solara Hospitality Group
Managed a $2.6M annual marketing budget across 4 hotel brand product linesGrew regional market share by 18% through targeted digital and partnership campaignsLed a 6-person marketing team delivering integrated campaigns across 5 channelsLaunched a loyalty program that drove a 27% increase in repeat bookings
02/2017 – 04/2020
Marketing Manager
Coastline Brands Co.
Directed brand strategy for a 3-product consumer portfolio generating $12M annual revenueIncreased email subscriber base from 25K to 110K through lifecycle marketing programsManaged agency relationships and a $900K annual paid media budget
08/2014 – 01/2017
Marketing Coordinator
Palmview Retail Group
Coordinated regional promotional campaigns across 22 retail locationsSupported social media strategy that grew follower base from 8K to 45K in 18 monthsProduced monthly performance reports tracking campaign ROI for leadership