Contact
📞
+1 (305) 555-0163
mariana.anderson@email.com
🔗
linkedin.com/in/marianaanderson
📍
Miami, FL 33131
Education
09/201505/2017
MBA - Marketing
University of Miami
09/201005/2014
B.A. Communications
University of Central Florida
01/201906/2019
Digital Marketing Certificate
Miami Dade College
Expertise
Brand Strategy ·Campaign Management ·Digital & Social Marketing ·Budget Planning ·Team Leadership ·CRM / Lifecycle Marketing ·Market Research ·Partnership Marketing
Language
English
Spanish
Portuguese

Mariana Anderson

Marketing Manager

Professional Summary

Marketing Manager with 8+ years building brand awareness and revenue-driving campaigns for consumer and hospitality brands. Grew regional market share by 18% and managed a $2.6M annual marketing budget across 4 product lines.

Work Experience

05/2020Present
Marketing Manager
Solara Hospitality Group
Managed a $2.6M annual marketing budget across 4 hotel brand product linesGrew regional market share by 18% through targeted digital and partnership campaignsLed a 6-person marketing team delivering integrated campaigns across 5 channelsLaunched a loyalty program that drove a 27% increase in repeat bookings
02/201704/2020
Marketing Manager
Coastline Brands Co.
Directed brand strategy for a 3-product consumer portfolio generating $12M annual revenueIncreased email subscriber base from 25K to 110K through lifecycle marketing programsManaged agency relationships and a $900K annual paid media budget
08/201401/2017
Marketing Coordinator
Palmview Retail Group
Coordinated regional promotional campaigns across 22 retail locationsSupported social media strategy that grew follower base from 8K to 45K in 18 monthsProduced monthly performance reports tracking campaign ROI for leadership

Projects

Guest Loyalty Program Launch
Designed and launched a loyalty program across 4 hotel propertiesDrove a 27% increase in repeat bookings within the first year
Regional Rebrand Campaign
Led a regional rebrand across 22 retail locationsGrew social following from 8K to 45K in 18 months

Certifications

HubSpot Inbound Marketing Certified
HubSpot
Google Analytics Certified
Google
Meta Certified Marketing Science Professional
Meta

Awards & Honors

Marketing Leader of the Year
Solara Hospitality Group
2023
Best Regional Campaign
Coastline Brands Co.
2019
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